Setting up analytics tracking

Add Google Analytics and Meta Pixel IDs to your profile so you can measure traffic on your tenant site.

Adding analytics IDs to your profile lets you measure how many visitors your tenant site receives and where they come from. Spotagig supports Google Analytics 4 and the Meta Pixel out of the box.

Where this applies Analytics tracking fires when visitors browse your profile through a custom domain (your tenant site). It does not fire on the main Spotagig domain. If you haven't set up a custom domain yet, see managing a profile.

Opening analytics settings

  1. Go to your profile settings In the sidebar, open Perform, Produce or Manage Venues and click Settings for the profile you want to configure.
  2. Open the Analytics accordion On the settings page, expand the Analytics Tracking accordion.

Google Analytics 4

GA4 tracks page views, sessions and events on your site. You need a Measurement ID — it looks like G-XXXXXXXXXX.

  1. Find your Measurement ID In Google Analytics, go to Admin → Data Streams, select your web stream, and copy the Measurement ID (starts with G-).
  2. Paste it into the settings Under Google Analytics 4 ID in the Analytics accordion, paste your Measurement ID.
  3. Save Click Save Analytics Settings. The tag starts loading on your tenant site immediately.
Tip The platform-wide GA4 ID (configured by Spotagig) always fires alongside your profile ID if both are present. Duplicate IDs are de-duplicated automatically.

Meta Pixel

The Meta Pixel lets you track visitors and conversions in Meta Ads Manager. You need your Pixel ID — a numeric string like 1234567890.

  1. Find your Pixel ID In Meta Business Suite, go to Events Manager, select your pixel and copy the Pixel ID shown at the top (numbers only).
  2. Paste it into the settings Under Meta Pixel ID in the Analytics accordion, paste the numeric ID.
  3. Save Click Save Analytics Settings. The pixel starts loading on your tenant site immediately.

Spotagig implements Google Consent Mode v2 and Meta's consent API. Both tags default to denied on page load. Tracking only fires after a visitor accepts the cookie banner — marketing consent enables the Meta Pixel, and analytics consent enables GA4. This is handled automatically; you don't need to configure anything extra.

Conversion tracking Once the pixel is firing, you can also enable server-side conversion tracking via the Meta Conversions API — it survives ad blockers and gives you a more complete picture of what's converting. See server-side analytics (Meta CAPI).